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Coming EH & Need for EDP Marketing
Kim has it exactly right.
EH will also get tons of exposure in all the online sites / catalog sales
sites. And it's likely that when they are available, sales of EDP's will
take a big hit, as casual lopper-wanna-be's will easily discover the EH
before their loopy-tool research uncovers the more expensive EDP.
So, let's ride the EH loopy coat-tails. Now is a good time to start
activating the EDP promotion machine. Or at least oiling its creaky joints
and ensure some feature space in the Musician's Friends of the world.
1) Is there a marketing manager responsible for the EDP?
2) Has the EDP ever been reviewed in music press / instrument press?
3) Are their any promotions with retail outlets established?
Damn, this should be such an easy tool to market, it is screaming with
UNIQUE DIFFERENTIATORS. It takes is a systematic approach and some focused
Heck, who do I contact? I can devote 2-days a week to this from now until
April 15. Who wants to hire me?
----- Original Message -----
From: "Kim Flint" <email@example.com>
Sent: Sunday, February 15, 2004 3:56 PM
Subject: Re: 16 second delay reissue a reality
> At 03:09 AM 2/15/2004, Gareth Hardwick wrote:
> >well, from a looping perspective, current stompbox loopers like the
> >Boomerang, Boss RC-20 (and to an extent DD-20) and the Line 6 DL4 all
> >long loop times with reverse playback and octave down (Boomerang and
> surely you are joking? None of these units have feature sets remotely
> the EH-16, and nobody would seriously think they could replace one. If
> think an RC-20 can replace an EH-16 you are not a potential customer for
> the reissue version anyway.
> >Like someone also said, our friend Juan (Maneco) can make a hand
> >looper (the Elite Maneco) for just over $500 which has far more features
> >than the 80's 16 sec.
> I'd really like to hear what people think of the Maneco looper, if
> has one yet. But if he is making them by hand, I think the price would
> stay at $500 if hundreds of people started ordering them. It would go up
> very fast.
> But you are missing the point here completely. People have been crying
> years that they want the EH-16 again. They want it reissued exactly like
> was. Not with all sorts of new features crammed on top of it. A lot of
> people loved that unit and want to be able to get it again. What
> electro-harmonix needs to do is reproduce it as close as possible to the
> original, and they will have huge demand for it. If they try to add stuff
> to it, they'll screw it up and nobody will want it. "Reissue" isn't about
> what features are added, its about reproducing the original.
> $800, adjusted for inflation, is cheaper than it was originally, and the
> people who loved it and owned it then are now 20 years older with better
> jobs and much higher incomes. They'll have no trouble finding buyers for
> reissue at that price.
> Kim Flint | Looper's Delight
> firstname.lastname@example.org | http://www.loopers-delight.com