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I really. REALLY, like the tv spot, amazing stuff! i'm totally inspired to do this with my tuba now. Amazing! -Miles On 6/15/07, Zoe Keating <cello@zoekeating.com> wrote: > Well, music is a full-time job for me which by definition requires > that half my time (or more) be admin/biz/promotion. > > Some bands are better at "creating" news by sending out loads of > press releases, I haven't done that (although I probably should). > I've tended to focus on getting gigs and slowly growing my audience. > In the end a "coup" like this (er, if it was, which is debatable) > comes from someone hearing you, or someone recommending you, or > someone reading about you. And in order for that to happen, well, > people need to know about you, which means being as omnipresent as > possible. My observance is that omnipresence can be achieved either > by lots of money, or by the slow, steady growth that comes with years > of legwork (and I believe strategy #2 gives an artist more staying > power and makes it less likely that they will crash and burn). > > So there is no secret to it and I wasn't trying to be modest, just > stating how it happened: someone at the station read about me in the > local paper; the writer for the paper heard about the cello festival > which I was headlining; the cello festival asked me to play cause > they heard about me from somewhere else...and so on and so on. In my > experience everything happens this way. > > But you're right in that years of little things I've worked hard on > added up to this particular occurrence. > > hope that helps someone! Z > > On Jun 15, 2007, at 11:52 AM, Bill Fox wrote: > > > Zoe Keating wrote: > >> they read about me in the local paper, which heard about me from > >> somewhere else, etc. > >> On Jun 14, 2007, at 3:03 PM, Cara Quinn wrote: > >>> > >>> Zoe, Very nice! :) Thanks so much for posting!... > >>> > >>> ...Also, how did you get the news spot?... > >>> > > Zoe, I assume that you are self-promoting as opposed to hiring out > > that function to a third party? I think that any musician who > > doesn't spend as much time on such "non-musical" activities as they > > spend at practicing is more likely to be doomed to playing in the > > bedroom than the musician who does spend the time. Please don't be > > modest. Sharing with us how you got a media coup like this will > > only serve to help the looping community. It's a lot of hard work > > to promote oneself and you obviously do it quite well. > > > > Cheers, > > > > Bill > > > > -- ---Miles Ward