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Re: garage band
samba - schrieb:
> They even imitate us when we use things that are trash. I love making
> music from junk,But a car company dismantling a new vehicle to make
> musical junk sculptures for an ad campaign really annoys me. Nothing
> new though,I found magazine ads from the 30s that appropriated dada and
Yes and no, usually advertising is just annoying, but I must admit there
are differences. I saw ads (only in the cinema btw) which expose high
artistic skills. Of course the aim and content isn't art at all with
only few, mostly questionable, exceptions (remember the Benneton ads?).
On the other hand it is a true opportunity for an artist to be equipped
with no limits in material and resources. This carries a chance and a
trap at the same time. But taking the chance and avoiding the trap is in
the responsibility of the artist...
For the artist herself its also a question of moral, what kind of
company am I supporting with my creativity, and does it conflict with my
artistic goals. This would give me the biggest headache...
I definitely prefer that a company is spending its ad millions for such
a campaign than for the usual "I have the nicest car, look at it in the
same perspective as all other competitors show it" or the "sex sells"
Artistically this is a short shot, but at least could be inspirational
for young people who don't know anything about art history. The artists
involved got a chance to develop their skills, and had a "day job" which
could feed their "real art" for quite a time, not only money wise, also
in terms of their skills and probably material/gear...
In that specific case, the aesthetics don't fit my taste at all, its
even the opposite of the poetic connotations which usually come with
using junk as material. The promoters obviously decided out of some
abstract knowledge, but without any understanding, of the history of art...
Ads are specified by the complete lack of depth, it even seems its a
underlying principle is, to avoid any depth. Though I do know exceptions
for that rule as well.