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From: "Mark Sottilaro" <zerocrossing@gmail.com>Whenever you look at forms of music outside of the mainstream, there will be a huge decrease in audience size. A big part of it is that the marketing simply doesn't exist. When you are bombarded with mainstream music on radio, on television, in elevators, on hold on your telephone, and everywhere else, you expect music to sound a certain way. Deviation from the accepted sound is weird and nobody wants to listen to that. At least, that is basically what we are brainwashed into believing.
I honestly think we're our best, and possible only audience for live
improvised looping. Not that there's anything wrong with that. I
just don't think we're part of any music movement with any sort of
relevance outside our group.
There is a segment of the population that does deviate from the norm and can appreciate the music made through improvised looping. Ultimately, the success of any business endeavor is tied to marketing. Music is no different. The trick is to find the audience that is out there and to develop a new audience by exposing them to something that they didn't even know that they would like. Part of this is drawing new audience to gigs. Part of this is connecting with the audience at the gig. Perhaps another portion of this is drawing an Internet audience.
Personally, I would like to help this process. I am considering the possibility of sponsoring a looping open mic on a regular basis here in San Jose. I'd very much like to hear from anybody that would be interested in participating. I don't have a venue at the moment although I'm considering using my own home to begin with to see what sort of response we can get. My thought is to have a featured artist or artists for the event and then allow anybody who attends a chance to get up and strut their stuff. I'm even willing to provide one of my own looping devices for anybody to use at the event.
What does everybody think?
Bob Amstadt
Looperlative Audio Products