Re: Music Descriptions

[Jon Durant <74074.1316@CompuServe.COM>]

RE: Dave's big query about how to describe what we do:

This is the central issue facing Alchemy Records as we're now in a 
distribution
situation. Where do the retailers put our CDs? The 
loopage/ambient/whatever CDs
(Caryn Lin, Brian Gingrich, myself) generally go in the New Age bins, 
because
there aren't many other options. Some retailers *do* have Ambient 
sections, so
we'll go in there. But in discussing the music, (ie to journalists) I try 
not to
categorize our work, but to explain that it borrows elements from all 
manner of
musics and blends them all together into a whole new musical idiom. This 
is what
makes it interesting/exciting to the listener, and why radio and retail 
hate us
so! (Actually, rumour has it that "new age radio" is responding well to the
Alchemy releases. Not having a station near me that plays any ambient 
music at
all, I can't verify this. But the reports that I'm receiving are very 
positive.
Anyone heard anything on their local new age programs?)

Later,
Jon Durant