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Re: AW: average loop music CD price
In a message dated 98-07-30 14:23:19 EDT, you write:
<< I also agree that I tend to see someone only charging $3 or $5 for a
whole
cd as someone who must have a rather low opinion of themselves. >>
Or it might be that they have a different opinion about the value of
commodities in general. Look at a band like Fugazi--they've got their own
label, and they never charge more than $8 for a CD. They also are sure to
play
all ages shows, and exert whatever influence they can to assure that the
door
charge is affordable. In this case, their pricing comes from
altruistic/socialist socio-political views (music for the people, and
whatnot), not from a lack of self-esteem.
I think you could argue CD pricing strategies any number of different ways,
depending on how you see the world. If you want to offer "music for the
masses" in a socialist sense, price 'em low. If you put a high value on
your
art, and if you think your music can compete in the marketplace, price 'em
high.
Personally, I think we all know how much CDs cost to produce, so we're less
likely to be fooled into paying $18 for a single CD. And we are sort of our
own market with this kind of music. I mean, no offense, but no one here is
trying to knock Madonna off the charts, right? Between $8 and $12 seems
like a
fair price for everyone, both musician and consumer.
Caveat emptor, and so forth,
Drew Wheeler