Re: Equiptment...Layla

[Kim Flint <kflint@chromatic.com>]

At 07:10 PM 9/17/98 -0500, siforte@ix.netcom.com wrote:
>At 10:42 AM 9/17/98, Matthew Pierce wrote:
>
>>As far as their untimely announcements I only heard about this much later
so it
>>didn't bother me as I wasn't waiting for one, but I must say that Event
has set
>>a new industry precedent; get the hype going by announcing the product 
>and
then
>>don't release it right away...what is this a new marketing strategy? I
must say
>>though, for all this b.s. they have a solid product.
>----------------
>The main reason for this kind of vaporware hype from day one has been to
>keep the potential buyer tantakized and create desire. If the technology's
>promise pushes the buyer's buttons, then s/he won't buy anything else
>(read: competing product) until the "promise" is delivered.
>
>There are usually legitimate delays as well, but marketers play mostly on
>the buyer's weaknesses.

Also known as FUD - Fear, Uncertainty, and Doubt. Also a good way to scare
potential competitors from getting into a market, if they don't think they
could match your vapor product. Or scaring stores and distributors from
stocking the competition. Great fun!

kim


ps: don't forget to vote Eric Cartman in Time's person of the century award
ballot:
http://cgi.pathfinder.com/time/time100/poc/century.html
________________________________________________________
Kim Flint, MTS                 408-752-9284
Chromatic Research             kflint@chromatic.com
http://www.chromatic.com