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It's and Its
<body>
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Did everybody agree to use "it's" and "its" wrong almost everytime?
Come on, people, if you cannot substitute "it is" for "it's," then the
apostrophe doesn't belong there.
For example:
despite it's stigma as being a beat orientated machine..
Would it sound right to say:
despite it is stigma as being a beat orientated machine..
Apparently not.
Further, this should be written thus:
despite its stigma as being a beat-oriented machine...
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</body>
Thank you. I just had to say something about it.