Re: OT rant from hell (was: AirFX)

["Dennis Leas" <dennis@mdbs.com>]

> I didn't get that at all.   Back when she was touring extensively, she
> needed a truck, 2 roadies, and 30 guitars (some irreplaceable).   The VG8
> made it worthwhile for her to tour again, even though she isn't selling
> anywhere near as much product as she used to.

Actually, it has nothing to do with whether it's a VG8 or the latest
stompbox.  It's not the product, it's the promotion.

> Roland has a hugely successful marketing arm.   They are simply doing 
>what
> has worked for them in the past.

Precisely.  I don't like the marketing.

Dennis Leas
-------------------
dennis@mdbs.com


----- Original Message -----
From: "Rik Elswit" <rik@well.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Tuesday, October 31, 2000 12:29 PM
Subject: Re: OT rant from hell (was: AirFX)


> Dennis Leas writes:
>
> "In particular, the
> tone of the article was, "The world would have been deprived of Joni
> Mitchell's further work if she hadn't bought one of these."  So it's hard
> for me to take their ads seriously."
>
>
> I didn't get that at all.   Back when she was touring extensively, she
> needed a truck, 2 roadies, and 30 guitars (some irreplaceable).   The VG8
> made it worthwhile for her to tour again, even though she isn't selling
> anywhere near as much product as she used to.  She has been heard gushing
> over the VG8 in several magazine interviews, not only for makeing touring
> cost effective again, but also for the creative impetus she gets from
using
> some of the more synth-like sounds in it.    The VG8 was a true
breakthrough
> instrument, and Line 6, Johnson Millenium, and Yamaha are all following
> Roland on this.
>
> Roland has a hugely successful marketing arm.   They are simply doing 
>what
> has worked for them in the past.
>
> Rik Elswit
>