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Re: Repeater's Demise
At 11:39 AM 7/9/2002, Greg House wrote:
>The looper in the DL4 also presents a feature checkmark (in marketing
>terms) that other competing products probably feel they need to also
>include.
just correcting the history a bit here: Line6 copied the Boomerang feature
set almost exactly for their looper in the DL-4. The main obvious
difference is one less button, forcing line6 to do the odd
halfspeed/reverse combo on one button. In Line6's original literature from
before they shipped the DL-4 they even referred to the looper as a
"Boomerang Model". This disappeared shortly later, probably when Boomerang
pointed out that they did not agree to this use of their name.
so in reality, it is Boomerang that should get the credit for the basic
feature check list for a footpedal looper.
>That also expands the exposure of musicians to looping
>devices, further enhancing the market for such a device. This should
>eventually lead to more sales of great units like the EDP, and
>potentially enough market for other vendors to add full-featured
>loopers.
That is true. Having a variety of devices in the market brings more people
to the idea of looping. Sooner or later many of those people become
customers of the other companies making similar devices. Also, just the
collective effort of several different companies marketing the idea helps
everybody, since nobody has the resources to do a big enough marketing
effort on their own. The real source of growth for any company making
niche
products like these is the huge pool of potential users who don't use any
of them yet. Stealing the relatively tiny number of current customers from
each other doesn't amount to much. So even from a manufacturer's point of
view, having more companies involved is better in the long run even if it
doesn't always seem that way in the short run....
kim
______________________________________________________________________
Kim Flint | Looper's Delight
kflint@loopers-delight.com | http://www.loopers-delight.com