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loop device endorsement - was Santanas looping bassist
matthias, you said something about product endorsements being old-school &
boring, or something much like that.....
personally, i think that endorsements can be very useful & more than a
little
practical, when:
1) they reflect real useage,
2) the market niche is well-defined, and
3) they are pursued w/some long-range plan w/educational depth, especially
and most specifically in regards to 'hidden' instruments..... such as the
edp.
(this is certainly the repeat of a discussion that i began having w/both
kim
and the then-not-ready-for-committment-folks-at-gibson, when the edp was
first released, after the failure of lexicon higher-up execs to stick w/a
long-range plan for marketing the jamman).
with a hidden *player's* instrument like the edp ---(ie, the instrument is
being used intensively, but the audience can't *see* either it or the
player's direct interaction with it ---eg, benny reitveld at the santana
performance --- unlike a les paul/a dw drumkit/or even a waldorf synth
etc)--- it seems that such endorsements might even be necessary;
my strongest suggestion, those years ago and *still*, would be to follow
up
the endorsement w/a series of **regular** looping clinic-tours sponsored
by
the manufacturer, w/instructional videos (or whatever) made available for
sale (but, free-of-charge to salesfolk at the retail level), also by the
manufacturer.
of course, in my own case, gibson dropped the planning-ball many, many
moons
ago;
though:
i made myself available, for whatever that might have been worth ---(not
very
much to them, obviously, i guess!)--- ..... and left the door wide open,
w/absolutely no response from any business-planning folk at
gibson/trace/gibson.
that little bit off my hairy chest:
i'm sooooo very glad to see that andré/kim/etc have (rightfully, as andré
is
such a rocking edp-badass) begun a new forward-thrust, on their own
initiative.
so, regarding looping-devices, i guess i'd opine that some truthful
endorsements might be --- at least, eventually--- more than a bit valuable
to
a manufacturer interested in (and capable of actuating) longer-range
planning.
if the manufacturers want people to buy the product, but folks
a) don't have an idea of what-it-is, and
b) are clueless as to how they might use it, themselves, well.....
the word must go out, somehow --- i guess that's what LD is for, eh? ---
and
i'm led to speculate that the manufacturers, themselves, tend to lose
deeply
via their lack of marketing commitment/planning vis-a-vis looping
instruments.
just ruminating.....
best,
dt / splattercell