Coming EH & Need for EDP Marketing

["David Kirkdorffer" <vze2ncsr@verizon.net>]

Kim has it exactly right.

EH will also get tons of exposure in all the online sites / catalog sales
sites.  And it's likely that when they are available, sales of EDP's will
take a big hit, as casual lopper-wanna-be's will easily discover the EH 
tool
before their loopy-tool research uncovers the more expensive EDP.

So, let's ride the EH loopy coat-tails.  Now is a good time to start
activating the EDP promotion machine.  Or at least oiling its creaky joints
and ensure some feature space in the Musician's Friends of the world.

Questions:

1) Is there a marketing manager responsible for the EDP?
2) Has the EDP ever been reviewed in music press / instrument press?
3) Are their any promotions with retail outlets established?

Damn, this should be such an easy tool to market, it is screaming with
UNIQUE DIFFERENTIATORS.  It takes is a systematic approach and some focused
marketing energy.

Heck, who do I contact?   I can devote 2-days a week to this from now until
April 15.  Who wants to hire me?

David Kirkdorffer




----- Original Message ----- 
From: "Kim Flint" <kflint@loopers-delight.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Sunday, February 15, 2004 3:56 PM
Subject: Re: 16 second delay reissue a reality


> At 03:09 AM 2/15/2004, Gareth Hardwick wrote:
> >well, from a looping perspective, current stompbox loopers like the
> >Boomerang, Boss RC-20 (and to an extent DD-20) and the Line 6 DL4 all
offer
> >long loop times with reverse playback and octave down (Boomerang and
DL4).
>
> surely you are joking? None of these units have feature sets remotely 
>like
> the EH-16, and nobody would seriously think they could replace one. If 
>you
> think an RC-20 can replace an EH-16 you are not a potential customer for
> the reissue version anyway.
>
>
> >Like someone also said, our friend Juan (Maneco) can make a hand
assembled
> >looper (the Elite Maneco) for just over $500 which has far more features
> >than the 80's 16 sec.
>
> I'd really like to hear what people think of the Maneco looper, if 
>anybody
> has one yet. But if he is making them by hand, I think the price would 
>not
> stay at $500 if hundreds of people started ordering them. It would go up
> very fast.
>
> But you are missing the point here completely. People have been crying 
>for
> years that they want the EH-16 again. They want it reissued exactly like
it
> was. Not with all sorts of new features crammed on top of it. A lot of
> people loved that unit and want to be able to get it again. What
> electro-harmonix needs to do is reproduce it as close as possible to the
> original, and they will have huge demand for it. If they try to add stuff
> to it, they'll screw it up and nobody will want it. "Reissue" isn't about
> what features are added, its about reproducing the original.
>
> $800, adjusted for inflation, is cheaper than it was originally, and the
> people who loved it and owned it then are now 20 years older with better
> jobs and much higher incomes. They'll have no trouble finding buyers for 
>a
> reissue at that price.
>
> kim
>
>
> ______________________________________________________________________
> Kim Flint                     | Looper's Delight
> kflint@loopers-delight.com    | http://www.loopers-delight.com
>