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Products, Services, and Looping Gear "Packages"
I got to thinking wiht my day job hat on, and these days when it is
becoming
harder and harder to make money off of technological products, because of
competition, pricing preasures, consolidation, and the overall
commotization
of consumer products, the long term money is in services.
How do services pertain to looping gear? I may be giving away a great
marketing/business opportunity here, but it seems to me if someone had the
resources they could sell "laptop looping packages". Part of the problem
with some folks getting into laptop looping is that it can be painful
buying
a laptop that will do the job, buying all the gear to connect to it and
get
started, upgrading, etc, etc. These things take time for the looping
consumer, and time is money. And there are risks that come along with
building your own laptop system, such as teh overall system not working as
expected because of hardware/software compatibility, and so on. And this
too
equates to time or rework, which again equates to money.
So basically the "laptop looping package" would be a system that someone
experience and knowledgeable would construct and test, and then sell as a
ready to go looping system. You could sell different types and grades of
packages, For instance, a very basic setup might include an entry level
laptop, inexpensive cardbus soundcard, Mobius installed, and a cheap MIDI
controller like the MIDI Mouse, MIDI Moose, or some other small
controller.
Then your totally kick ass package might include a screaming Intel Duo
machine, an external firewire audio/midi interface, and a Behringer
controller. Or better yet, the deluxe pacakge would include a VST host and
a
ton of free VST effects, all ready to work.
The Service here, which you can't bottle up or put in a box, is the
expertise and knowledge of constructing a looping kit or ensemble that
works
right out of the box. So, if I were a new looper interested in getting a
laptop looping system, I would buy one of these package, turn it on, and
it
would essentially work immediately, everthing down to the Behringer
buttons
mapped to Mobius functions, buttons labeled, etc. Then of course, I could
customize it after that point.
It wouldn't take much to get started on this idea. I don't have the time
to
do it, but if I did I would assemble just 2-3 looping packages and sell
them...and then use the profit to buy more packages, etc.
Incidentally, there are a lot of smart cookies making money hand over fist
using this re-packaging concept on eBay. Folk are actually buying products
on eBay, packaging them up based on a theme of some sort, and selling them
for a profit. Why would people buy something like this when they could buy
the individual items themselves? Well, this sort of answers the
question...the value is in the service or the convienence of not having to
do the research or spend the time to do this.
**************************************************************************
Krispen Hartung / Improvisational Looping Guitar
www.krispenhartung.com / www.myspace.com/krispenhartung
My Tribe: http://people.tribe.net/krispen-hartung
info@krispenhartung.com / 1.208.724.5603
Discography - http://www.krispenhartung.com/catalogue.htm
CD Baby Discography (CDs for only $5): http://cdbaby.com/all/khartung