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RE: Loopers-Delight-d Digest V07 #108
The mainstream music biz screwed up over MTV,they started putting
hundredes of thousands or more into videos of the few who were
videogenic.Meanwhile MTV diversified their programming in the effort to
hold
viewers longer-remember TV's biz is selling audience to advertisers so the
number of slots was diminishing,the cost of promotting artists was going
up
so they stppoed promoting acts that sold less .The big labels were so
committed to this model that they didn't even see the next phase,ie
internet
coming,and their initial repsonse was to make it a turf war,whcih cost
them
money to fight,and they didn't really win.They could have taken advantage
of
the new technology,as their predecessors in the record biz had when
records
were new,and when stereo was new ,and loud rock and roll,and multitracking
etc.
The advantage to signing with a big label that wants 90% of the gross is
they control enormous promo and distribution machines. I'm sure Sting
didn't get signed cause someone heard him giving his stuff away and
playing
for free hoping,he was organized and goal oriented about success-it
doesn't
fall on people.It is possible to build a career by putting effort into
distribution and promotion etc.Definately it costs alot more do do
everything these days it's much harder. Ani DiFranco is a good example of
someone did all that stuff herself.Though she made it playing to a niche
audience. So start a cult if you want to be a succesful.
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