Re: Appreciating this Home was New W......

[Rick Walker <looppool@cruzio.com>]

Miko wrote:
" If looping isn't the buzzword in Portland, consider a different 
label—Newmuse; Deep Cover; Sonic-Art; Experimental (there it is again); 
Art-Groove; Psychedelic, etc. Be subversive!"

I honestly have to strongly disagree with Miko (who I care about a lot 
and respect immensely).

Live Looping (as intentionally differentiated from just looping - which 
includes hip hop sample people and ablteon's live oriented DJs who 
aren't manipulating pre made
loops live) is not a well known term yet so it can't possibly be a 
buzzword...........YET.

It can, however, be a fantastic way to entice people to come and 
coverage by journalists and radio people.

I think that if you get out and promote a small Northwest Live Looping 
Festival that it will
be the novelty of the concept alone that will most interest journalists 
and radio DJs or television people.

You will have to get good press to grow the scene and if you hammer this 
concept (and I can send you all kinds of amazing press that
we've gotten already around the country and some in Europe) home, and 
let people know that this is a brand new way of approaching music
(relatively speaking of course as most people have been doing it less 
than 5 or 10 years) that it's novelty alone will
generate a lot more interest than just a typical gig.

That's why I've always been successful at getting press: because I 
specifically hammered home the communal nature of our movement; the fact 
that
it is technologically bases as opposed to style or genre based and the 
fact that many in the scene are actually causing big changes to happen
in the software/hardware world, so that, to a certain extent, the 
musicians are leading the curve.

to call a three person gig a mini-festival has always rubbed some people 
the wrong way (as Per Boysen points out, in Sweden festivals are thought of
culturally as large three day events) but I've done this very self 
conciously and very successfully as a way of enticing interest and 
bringing in
the press more successfully. In a way, if you see 10 people play 30 
minute sets, it really has the vibe of a theme oriented festival.

Anyway, this has worked really successful in my promotion of live 
looping as a 'movement'.