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how reviewer got album?

i sent the reviewer a copy of my album (i actually sent out probably around
40 copies to various "independant magazines and online sources").
i should probably read the "indie bible" or something, but i read some
source that said that major labels to promote new albums send out between
300-500 copies to reviewers/radio stations. i figured, i'd try to send
out a few and see what happens. it's been an experience....

>My I ask a question?  How did this reviewer come to review this 
>album?  I'm sure
>he wasn't just doing it for fun.  He was getting paid in some way.  No?  
>can't treat a review like this like comments made on a list such as this.
>Totally different.