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Re: Products, Services, and Looping Gear "Packages"
If that were the case, then it would be a
no brainer, and we wouldn't have so many people asking how they can start
looping with thier laptops. They obviosly don't have all the accessories
together to start looping immediately. This pakage concept is,
theortically at this point, for folks who don't own laptops already, or who
will be willing to upgrade to a new one that is in the package. I suppose there
could be an accessory package too...everything but the laptop (e.g., Indigo IO
card, Behringer, USB MIDI connector, Mobius files with configuration already
mapped to the Behringer, etc).
It is not always the case the the interfaces used
for laptop looping will be used for other applications. For instance, I use my
laptop for nothing but looping and effect processing. I have another laptop for
sound editing, graphics, etc. I bought the FCB to conroll Mobius...what
else am I going to use it for? I bought the sound card specifically for looping.
I could have easily used the stock sound-card for other applications and it
would have been fine...and so on. My accessories were specifically purchased for
looping, and doing it efficiently and to function efficiently as a system rather
than a hodge podge of devices that may or may not play well
together.
A starter package might include the
following:
Product Sub TOTAL: $
1118
Setup, Installation, Configuration,
Testing: $180 (rough estimate based on 3 hours of work and an hourly
consulting/technical fee of $60 per hour)
TOTAL PACKAGE: $1298
It's just a rought estimate, of course. The Setup,
Installation, etc...would go down as more systems are built. Some folks might
say, why would I pay $180 when I can do that myself? Well, the answer is that if
that were the case, then you are not the target market for the package. This is
for folks who want to buy a system and have it work right out of the
box.
And of course, the system would come completely
setup, configured, and ready to loop.
Kris
----- Original Message -----
Sent: Tuesday, August 08, 2006 8:41 AM
Subject: Re: Products, Services, and Looping Gear
"Packages"
> Krispen,
>
> I think that the rationalization behind
software looping is that you
> already own a computer, and that the
interfaces which you need to get
> it all working can be used for some
other purpose down the line. Is
> it possible to interest someone
in an entry level laptop for a
> specific application? Why not run some
numbers by us so we can see if
> it is even feasible to offer such
a package?
>
>
>
>
>>I got to thinking wiht
my day job hat on, and these days when it is
>>becoming harder and
harder to make money off of technological
>>products, because of
competition, pricing preasures, consolidation,
>>and the overall
commotization of consumer products, the long term
>>money is in
services.
>>
>>How do services pertain to looping gear?
I may be giving away a
>>great marketing/business opportunity here,
but it seems to me if
>>someone had the resources they could sell
"laptop looping packages".
>>Part of the problem with some folks
getting into laptop looping is
>>that it can be painful buying a
laptop that will do the job, buying
>>all the gear to connect to it
and get started, upgrading, etc, etc.
>>These things take time for the
looping consumer, and time is money.
>>And there are risks that come
along with building your own laptop
>>system, such as teh overall
system not working as expected because
>>of hardware/software
compatibility, and so on. And this too equates
>>to time or rework,
which again equates to money.
>>
>>So basically the "laptop
looping package" would be a system that
>>someone experience and
knowledgeable would construct and test, and
>>then sell as a ready to
go looping system. You could sell different
>>types and grades of
packages, For instance, a very basic setup might
>>include an entry
level laptop, inexpensive cardbus soundcard, Mobius
>>installed, and a
cheap MIDI controller like the MIDI Mouse, MIDI
>>Moose, or some other
small controller. Then your totally kick ass
>>package might include a
screaming Intel Duo machine, an external
>>firewire audio/midi
interface, and a Behringer controller. Or better
>>yet, the deluxe
pacakge would include a VST host and a ton of free
>>VST effects, all
ready to work.
>>
>>The Service here, which you can't bottle
up or put in a box, is the
>>expertise and knowledge of constructing a
looping kit or ensemble
>>that works right out of the box. So,
if I were a new looper
>>interested in getting a laptop looping
system, I would buy one of
>>these package, turn it on, and it would
essentially work
>>immediately, everthing down to the Behringer
buttons mapped to
>>Mobius functions, buttons labeled, etc. Then of
course, I could
>>customize it after that
point.
>>
>>It wouldn't take much to get started on this idea.
I don't have the
>>time to do it, but if I did I would assemble just
2-3 looping
>>packages and sell them...and then use the profit to buy
more
>>packages, etc.
>>
>>Incidentally, there are a
lot of smart cookies making money hand
>>over fist using this
re-packaging concept on eBay. Folk are actually
>>buying products on
eBay, packaging them up based on a theme of some
>>sort, and selling
them for a profit. Why would people buy something
>>like this when
they could buy the individual items themselves? Well,
>>this sort of
answers the question...the value is in the service or
>>the
convienence of not having to do the research or spend the time
>>to do
this.
>>
>>**************************************************************************
>>Krispen
Hartung / Improvisational Looping Guitar
>>www.krispenhartung.com /
www.myspace.com/krispenhartung>>My Tribe: http://people.tribe.net/krispen-hartung>>info@krispenhartung.com / 1.208.724.5603
>>Discography -
http://www.krispenhartung.com/catalogue.htm>>CD Baby Discography (CDs for only $5): http://cdbaby.com/all/khartung>
>
> --
> ...
> http://www.zmix.net>
>
