[Date Prev][Date Next]   [Thread Prev][Thread Next]   [Date Index][Thread Index][Author Index]

record industry

  I think the record industry started it's decline by gearing it's whole 
promo machine to producing Very expensive videos for MTV ,henceforth known 
as emptyvideos.They stopped putting money into more creative 
acts and even dropped alot of famous musicians who were making platinum 
record cause they were dropping 100k on each video. Meanwhile MTV staretd 
producing more feature programming designed to keep viewers tuned in 
than surfing,and reduced the amount of airtime for mtvids.When napster and 
cheap digital recording  came along the didn't adapt intelligently. The 
changes are certainly an important factor,but secondary to bad tactics and 
strategies.They could have used napster to their advantage.