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Re: Bandcamp "let fan name price" CORRECTION
Sorry spotted a few errors in my last post, READ THIS VERSION:
>In my experience, robust sales are not so much about price - sales growth proportional to marketing muscle.
Although this might be true of an upcoming unknown artist (I hereby
subscribe to Pers philosophy that no artist should sell themselves
short) there is no doubt in my mind that product price does and has had a huge
impact to play on marketing successes in the past.
CERTAINLY in the old school record buying world that I fondly remember.
a for instance. I am personally mentioned twice in the "Big book of
British Hit singles". To be that you must have had a single at least in
the top ten selling record for one week in the UK charts. Both of there
achieve that by, what I would call a "Marketing Cheat". By no doubt a
music biz professional would call it business as usual.
So Cranes single "Jewel" came out as a 7 inch single. We made 3 versions
Radio edit version (shorter and vocals unfeasably loud)
Remix (by Robert Smith of the Cure)
Each single had unique packaging and different B-sides.
ONE of the versions (the original) also came with a slightly empty box (designed to fit all three singles)
An heres the point, The single cost 99p, hat was 1pound 51p cheaper than a regular single
I wager that no one bought 1 copy. Ever!
Every sale gave us 3 sells on the chart listing...
Now this is
NOT what we were talking about here of course, how to increase sales for
our humble looping projects. That I cant answer, as I sell exactly NIL
of my records, and put a very cheap price on my music at Bandcamp. With
some albums offered for free, but I am NOT a professional, at least Not
in THAT business, but in TV scoring and film music, I am a professional,
so I mainly sell my music in meeting rooms, not on the internet.
I don't think there IS a sure fire way to succeed nowadays, not like
the KLF expounded in their book The Manual (If someone hasn't read this
amazing funny and clever tome, knock me up offline I have a PDF)
But there one thing for sure, no one gets anywhere NOW-adays without
shit loads of hard-work, talent and skill. Thats better than before,
when it was often money and /or corruption and/or luck that determined
No more Milly Vanilli!
-- Mark Francombe