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At 07:10 PM 9/17/98 -0500, siforte@ix.netcom.com wrote: >At 10:42 AM 9/17/98, Matthew Pierce wrote: > >>As far as their untimely announcements I only heard about this much later so it >>didn't bother me as I wasn't waiting for one, but I must say that Event has set >>a new industry precedent; get the hype going by announcing the product >and then >>don't release it right away...what is this a new marketing strategy? I must say >>though, for all this b.s. they have a solid product. >---------------- >The main reason for this kind of vaporware hype from day one has been to >keep the potential buyer tantakized and create desire. If the technology's >promise pushes the buyer's buttons, then s/he won't buy anything else >(read: competing product) until the "promise" is delivered. > >There are usually legitimate delays as well, but marketers play mostly on >the buyer's weaknesses. Also known as FUD - Fear, Uncertainty, and Doubt. Also a good way to scare potential competitors from getting into a market, if they don't think they could match your vapor product. Or scaring stores and distributors from stocking the competition. Great fun! kim ps: don't forget to vote Eric Cartman in Time's person of the century award ballot: http://cgi.pathfinder.com/time/time100/poc/century.html ________________________________________________________ Kim Flint, MTS 408-752-9284 Chromatic Research kflint@chromatic.com http://www.chromatic.com