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At 11:51 PM -0700 8/6/00, John Tidwell wrote: >I am reassured by your response, but maybe not >totally convinced. I can't help but think that even >Coca-Cola advertises,(not to mention Gibson guitars). >But, as you said, maybe we're just not to that point >of their strategic plan yet. I think coke probably has an unlimited supply of sugar and water to mix together. :-) So advertising makes sense for them to increase sales and imprint their brand into every human brain on earth. Anyway, what else would they do with all the money? After the "new coke" fiasco, they certainly aren't spending it on R&D. Gibson just needs to make more echoplexes to increase sales, they have no shortage of customers. >By the way, in spite of its age, I would think that >the,(soon to be released?), EDP software upgrade would >warrant a new review from the major publications. Yes? I would hope so. kim ______________________________________________________________________ Kim Flint | Looper's Delight kflint@loopers-delight.com | http://www.loopers-delight.com