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>You are starting to sound a little TOO much like a marketing guy. Is that what Creative Director really means? It comes with the territory. My biggest Joy with what I do at Electrix is Industrial Design (Product design, looks, UI, etc). But I am also Involved with the marketing end of things as well (small company kinda thing). So as it turns out I have been producing a lot of our "copy" for ads and other marketing bits (Jamie Drouin does our Graphic and web design) so yes, sometimes I have to put on the --marketing guy-- hat. It's a dirty job ... but someone's gotta do it. Respect, Damon Langlois Creative Director Electrix Tel (250) 544-4091 Fax (250) 544-4100 http://www.electrixpro.com