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Looper's Delight
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I was excited this AM, but now I am somewhat confused as to what Apple expects to get out of this: Do they think they are buying a dominant highly competitive player who is going to gobble marketshare and drive their revenues? I don't really see that working for them? Do they see themselves as pushing a native audio platform built on Emagic core source? Nice, but with the Mac world at 5% and the beauty of the mac being able to manage multiple vendors and platforms reletively cleanly (emphasis on reletive to Windows) I don't quite get that either. I could see them working some interesting angles on mass-market level as they have done with the imac with the bundled video app they have (my mac is too old to have it -sorry I don't know the name) and smooth upgrade/compatibility with Final Cut Pro. Perhaps they imiatate and/or integrate. That would be cool. The last thing I would want to see is the cottage industry audio developer community spurned with some pay-to-develop SDK which is a possibility. I like all my silly shareware apps! But it's a surprise to me overall - anyone else have any good theories on what's goin on upstairs in Appleland? Ben -----Original Message----- From: Paul Weissman [mailto:paul@nioterra.com] Sent: Monday, July 01, 2002 5:28 PM To: Loopers-Delight@loopers-delight.com Subject: RE: SV: Apple Acquires Emagic Wow... just, wow. This is an incredible move for Apple. I can't decide whether it's going to be a good thing for them or not. It seems they're attempting to reclaim their lost leader position in the audio world, and I'm sure it'll work to some extent given the number of faithful Logic users out there... but it makes me wonder... Couldn't this be just the break that Steinberg needs to step up and take over the entire PC marketplace? And might Emagic not end up losing half their customers to CubaseSX? I wonder if Digidesign will try and make extra effort in the PC market now? If Apple's play _does_ work, you certainly won't have to worry about people halting development work on Apple audio software anymore. It seems like that's the whole point of this, to bolster confidence in the Apple platform in the audio community. > Oh poor PC users. They hardly have any software. Regardless of the platform they use, it's hard not to feel somewhat bad for folks who are probably really dedicated to Logic, pretty much being abandoned. Paul > -----Original Message----- > From: Mark Sottilaro [mailto:sine@zerocrossing.net] > Sent: Monday, July 01, 2002 12:13 PM > To: loopers > Subject: Re: SV: Apple Acquires Emagic > > > > > Per Boysen wrote: > > > > > But I must say I'm curious to see what Logic for OS X will look > like and if > > there might be a Apple OS X for Intel machines coming out in a > near future. > > When Apple got Steve Jobs back, there was a version of the > NextStep OS (which > OSX is based on) that was ready to run on Intel boxes. Apple > announced that > OSX would be released for BOTH platforms. Yeah, that's right > folks. Both. I > think they realized that they make most of their money on > hardware, so they > scrapped the Intel version. A damn shame for Intel box owners. > Imagine being > able to have the best commercial OS in the world run on cheap > hardware? Oh > well. > > > > > As curious as I'm also pissed of by corporate strategies of this kind. > > Needless to say there are a lot of sad and angry PC users > around the world > > today. > > Oh poor PC users. They hardly have any software. Software > companies never > just stop development of Mac software. Sorry for the sarcasm, > but this stuff > has been happening to Mac users for years and years, so it's hard > to hear the > other side complain. Suck it up and buy a Mac. > > Mark Sottilaro > >