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Re: Andre Lafosse Freebies and sales...



Louie Angulo wrote:

> I think through the
> information Andre freely gives out at the end it only
> increases his web traffic and i think André will sell
> a lot of records through the world anyway!

Well you're absolutely right on the first part: somewhere over 15,000
seperate sound file downloads in the last 16 months or so, and about
70-100 unique visitors per day, with the EDP analysis pages being the
main draw.

Selling a lot of records, unfortunately, is still in the realm of the
hypothetical - in the same period that 15,000 sound files were
downloaded, about 30 CDs were sold through my website.  Even someone
with math as bad as mine can figure out that's not a very good deal for me.

Web traffic in particular, and noteriety in general, in and of
themselves, do NOT mean that I'm generating income.

About a year and a half ago I decided to see what I could do with the
Echoplex if I really rolled up my sleeves and tried to dive deeply into
it.  That meant making the EDP my primary musical focus, and I spent
most all of my time and energy on Echoplex-related projects -
practicing, recording, writing the analysis pages, and now
mixing/mastering/coordinating the release of a new CD.

The downside is that, while a few thousand folks are reading my web site
and listening to my music, I've had to start working a day job again for
the first time in almost four years.  Tonight I spent five and a half
hours in a market research call center, phoning strangers to ask them
questions about how well their door frames insulate against outside
weather, and what kind of light bulbs they use in their front porch.  

Now, that's a better fate than assembling Nike shoes for $2.00 an hour,
or crawling out of rubble in Baghdad right now.  But when I think about
all the traffic going through my site, and how little of an impact it
has on my actual day-to-day existence, it makes me wonder how much time
I may have wasted by focusing so intensely on the EDP, as opposed to
more bread-and-butter things that might actually lead to my generating
some income from the music-related skills I've been cultivating for
about 25 years. 

The fact of the matter is that there's a hell of a lot I can do
musically that has nothing to do with live looping, all of which is at
least as financially viable as giving away free mp3's to untold
thousands of listeners.  If looping doesn't bring in some bread, my
guitar works just as well without an EDP in the signal flow, and it
feels a hell of a lot better on my hand than the telephone reciever I've
just spent five and a half hours holding up to my ear.

So, I'm very grateful that people are interested in what I'm doing, I'm
happy to have made a positive impact for some folks, and I'm
particularly gratified that Matthias and Kim's genius is finally getting
a little bit of the attention it's deserved for so long.  When
Normalized is released, perhaps the "free" exposure I've built up will
finally pay off, literally.  That's ultimately up to the listeners out
there, and whether or not my latest work will be worth ten-odd dollars
to them.

And in the interest of visualization, maybe next time I'll register
"Opportunist Music Dot Com" as a web address.

Anyway...

--Andre LaFosse
http://www.altruistmusic.com