Support
Looper's Delight
|
Support |
|
|
I hear you, here is Germany the ads are so loud i thought there was a problem with my system at first! it is brutally anoying, i feel sorry for a lot of childrens ears(or maybe i am becoming an old fart:-) Luis > with radio & tv broadcasting, it's been a simple > matter of balancing your punch-through power against > this business of listener fatigue. doesn't matter > whether the listener is in heavy traffic or not. > > I am personally responsible for achieving this > balance at MTV Europe, with about two dozen > tc-electronic dBmax devices. but here, we are > showing music videos & programmes with a lot of > music/shouting/random noises in amongst, well, > commercials. so there's not really a lot of variety > for the ear anyway. I have done the same for a > couple of movie channels, though, so I know what the > perils of over-compression are.... > > dolby labs have this thing that they use to track > the dialogue level in movies, which works quite well > but requires a total, end-to-end buy-in to dolby's > world. while they've been quite forthcoming with > their technology, there's still a license fee for > it, & on top of that, there's a great deal of sniffy > "not-invented-here" in the pro-audio world, > especially when it comes to the movie industry. > > other broadcasters I have met with, who receive the > same commercials from the same ad agencies, have a > problem that's familiar to any british tv viewers & > probably many in the US & europe; the commercials > are competing with each other for your attention. > if they come on in the ad-break of a particularly > emotionally-complex movie, which has been cut so > that there's an end-of-act "moment" for the viewer > to ponder, it's like being whacked in the face with > a shovel. > I spoke to one broadcaster whose movie seasons were > sponsored by a belgian beer company, & somehow > managed to get them to reduce the audio level of the > sponsorship "bumpers" in & out of the ad-breaks so > that the transition was a little more user-friendly. > the rest of the UK doesn't know it was me that > achieved this, of course..... > > mastering one's own material is much more difficult > because of this "everything louder than everything > else" trend. your average engineer (& I am one) > will, at some point, think "why am I bothering to > preserve more than 30dB of dynamic across this > album, when the radio station is just going to > flatten it all out anyway?". if he's not worried > about that, then it might occur to him in a similar > way that his work is going to fetch up in an i-pod > or on the internet or in some otherwise data-reduced > form, & that the best hope for all the meticulously > recorded detail, with this data reduction in > prospect, is for it to be as loud as possible. > or he might just be following some natural instinct > & keeping everything as far away from the noise > floor as possible. which is ironic, given that we're > supposed to be so much better off in that respect > these days. > > y'can't win. > > duncan. > > www.myspace.com/luisangulocom ____________________________________________________________________________________ We won't tell. Get more on shows you hate to love (and love to hate): Yahoo! TV's Guilty Pleasures list. http://tv.yahoo.com/collections/265