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I personally prefer 1st person bios,but I recognize the issue with being taken seriously. Depends on who youraiming at .The very worthwhile fine arts world is different than the straight up music busniess. I sometimes avoid this conundrum by writing bios for other people,and have had them done for me. I think it's more important to satsify the reasons the conventions exist than it is to follow them to the letter.I like for the aesthetic of the art to be reflected in the aesthetic of the promotional material. For example promoting an african music group I printed everything in brown ink in a woodcut looking font on unbleached handmade looking ,grainy paper.Earthiness ,texture, roots. I used very rhytmic traditional graphics that continued the theme,and abssolutely no photos of the band standing in front of a wall. this was expensive ,but very efective. It's true that people will judge your professionalism on presentation,but that doesn't mean the presentation has to be formulaic. If the bio reads like an application form,why would I want to read all the way through ? If for instance,one's school or educational background has no obvious relation to the art being promoted ,does it matter? If the facts aren't entertaining or at least interesting,one can use an Artist Statement instead of a bio,and says something interesting-briefly. An Artist statement in addition to a bio can be a worthwhile addition.The point either way, is for them to have something to say about you in press releases, etc. so providing good copy is more important than perfect form. Good copy includes ,catchy phrases,you know,soundbites,hooks.It's another chance to be creative. I would add to Matt's list of bad adjectives Jazzy _________________________________________________________________ Download Messenger. Join the i’m Initiative. Help make a difference today. http://im.live.com/messenger/im/home/?source=TAGHM_APR07