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Jon Southwood wrote: > It's primarily a matter of "atmosphere." Why choose one bar over > another, assuming they have the same beers available? Prices? Sure, > but in a competitive market, those are going to be relatively close. A > larger deciding factor for many is going to be the atmosphere. The > music piped over the myoozak system or performed live is going to help > people decided which bar to go to. That music can also have an effect > on how much time a person or group of people stay in the > establishment. The longer they stay, the more they're likely to spend. You're spot on. After my Classic Rock covers band played a certain establishment for the first time, the staff told us that all the other acts lost the corwd after their first set. We kept a small crowd until our last note died away. We've already been asked back for a third gig. > Ultimately, if the aural atmosphere had no impact on a restaurant or a > bar, they wouldn't bother to pay bands to play or even bother to wire > the place for sound. Who needs the expense and hassle? A bar owner's > magnanimity toward local musicians will usually only last as long as > their business benefits from the relationship. There are few who feel > an altruistic drive to support local music(ians), business survival be > damned. That's right. If we don't sell beer, we're no good to them. And I bet you thought of yourselves as musicians! Nope, you're beer salesmen! Cheers, Bill