----- Original Message -----
Sent: Monday, December 29, 2008 10:18
AM
Subject: Re: What does it mean to you, to
"release a record"?
I approach the business of my music with the same focus as I
would take with any other business venture - short of altering the artistic
vision in any way. Certainly my own work is far from mainstream and I'll
continue to follow my muse. But beyond that, to me, a business is a
business with the discipline of a business plan, including all of the legal
aspects, marketing plans, etc., not drudgery at all, but a fun and
intellectually stimulating activity in its own right.
Per hit on several good points. I'd also add it's important to have a
strategy for a website and social network outposts. Follow chrisbrogan at
twitter for an ongoing course and thought provoking tips on social media for
business. It's fascinating and applicable to our music efforts. Certainly it
takes time and energy, but also has allowed me to connect with people who
otherwise would not know of my work.
Re: CD vs. digital, I considered going all download for my upcoming
release. To gather some market data I did a survey of the folks on my
mailing list, many of whom had bought my album "One Feather Shy",
which was released in August, 2008, some the CD and some the download. One of
the questions was "In what format do you prefer to buy music?" with options of
CD, digital download, vinyl, and other. The results floored me with 69% saying
CD! From follow up conversations I determined that folks who are interested in
buying non-mainstream music tend to want the physical artifact with the
artwork, liner notes, etc. One comment was "download for normal stuff, CDs for
special stuff." My decision on the next project is to press the CD and make
the download available through services like iTunes, Amazon, and CD Baby, same
as I did on "One Feather Shy". I announced the new project this weekend. It's
called "Breathe", more about that at http://ping.fm/CCe0W.
The concept of delivering songs one-at-a-time is fascinating and something
I'll continue to ponder. At this point I'm more project focused, but I'm
intrigued by the idea of deliverying a steady diet of material in smaller
pieces. I am interested in how folks are doing this with non-mainstream
material in a pay-for environment.
Loren Claypool
genre-indifferent instrumental guitar music
www.lorenclaypool.com
www.myspace.com/lorenclaypool
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