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I've got a couple of silly questions about this gi-normous discussion. They may indeed be silly or pointless, or even in the wrong direction. But, they've been bugging me the last couple days. I am aware of both the variety of methods and genres that encompass LiveLooping and considering that: 1)Do you really mean "brand" or do you mean to simply make more popular? 2)If to brand something, LiveLooping seems more of a description than a brand name. Why not continue branding LD? I mean, that's a cool name that could also encompass many things. I guess this would bring up other questions like: is LD only for the musicians that are into Looping? Would the owner of the website and listServe be ok or mad at that? Would that just lead to more spam on the list? which brings me to something that I don't know (and forgive me if I'm supposed to, I've owned and EDP for about 1 year and been on this list even less). 3) @Rick - Why did you or what was the reasoning for naming your Fest Y2K? I mean it's a cool name and all. But, to continue branding the LL thing, would it not be better to include the words in the title of your Fest? 4) which is more of an example of: What would be so bad about something like the title followed by the description, which would offer up different opps and flexibility? Like: Loopers-Delight presents: Ambient Trance or Loopers-Delight presents: Acapella/Vox or Loopers-Delgiht presents: whatever genre or methodology I'm not really sure the general public chases down a loop concert as much as an artist w/ a particular sound that they like who happens to loop. And I think a fest would actually be more popular with a singular or more closly related genres (in some cases - not all). Anyway, I'm sure I've stepped on a lot of toes here. Sorry if I stirred the pot. Just some random thoughts from a guy posts quite randomly. -AG