Re: boss loop station announce

[andy butler <akbutler@tiscali.co.uk>]

Rick Walker wrote:
> Given that there are so many live looping solutions that compete  (and 
> in my estimation, successfully) with
> the Boss line of products and  given the number of world class live 
> looping artists who don't even use Boss gear,
> I think it's a little presumptuous to call the finals of this 
> competition an " international championship".
> 
> Something tells me that Boss' marketing team would not be open to 
> hosting a true and fair international competition
> for live looping that included loopers (and judges) using other 
> manufacturers of live looping gear, both hardware
> and software.
> 
> Am I being over sensitive here or does this sentiment resonate with 
> anyone else here?
> 

Roland/Boss have always been more about the hype than the product.
It's pretty easy to spot that their products are spec'ed by a
marketing department (with very heavy handed help from the finance dept.). 
No surprise to see them pretending they're the only act in town again.

On the other hand, can you blame them if people accept their posturing
as fact? after all they're only a business trying to make a profit in a
world where hype is an acceptable norm.

Let's face it, they *could* sponsor events that gave an equal opportunity
for people to see equipment made by other manufacturers in action.
...but then who would buy their overpriced products?
The extra funds they glean by putting cheap electrical components into
devices that claim "professional quality" are channelled towards making
people believe their over optimistic claims for those devices....
....it's clearly a very successful strategy.


andy butler
...that's the thing with resonance...doesn't take much to set it
off and it goes on and on :-)