Re: Loopfest NYC update

[todd reynolds <toddreynolds@rcn.com>]

Also, one of us must have some contacts at Time Out New York and/or the
Voice.  I think an article on the LD site and the event could go nicely 
hand
in hand...  Any ideas on that?

todd

On 7/22/01 10:26 PM, "Tom Ritchford" <tom@swirly.com> wrote:

> I had a nice long conversation with dt today (who very kindly
> called me back when I was less hung over... memo to self, don't
> forget to eat next time!)
> 
> 1. diversity.
> 
> We need to make sure that we have as much diversity in the show
> as possible so that we can showcase as a wide a range of looping
> as we can -- and so that we can attract as wide a range of
> audience as we can.
> 
> 
> 2. short sets.
> 
> We're, sob, probably going to have to have fairly short sets
> because there are just so many people involved.  This will take
> some fine logistical planning, too... I know that I rehearse
> my setup and have all my cables color coded just to make
> setups easy.
> 
> 
> 3. get a proper space.
> 
> No use fucking around with someone's garage in Brooklyn,
> let's bust ahead and try to get the best space possible.
> 
> 
> 4. get a draw to headline.
> 
> Get someone who loops and also has an actual draw
> to head the bill.
> 
> 
> 5. get corporate sponsors.
> 
> Even a little sponsorship would go a long way.
> Traditionally, sponsorship pays for advertising costs:
> so....
> 
> 
> 6. advertise effectively
> 
> We need advertising and we don't want to spend
> tons of money.  We should pick targets that
> might be interested in loopy music, like:
> 
>  universities (fliers and posters), esp. NYU which is right there.
>  music stores, rehearsal studios and places where musicians go.
>  head shops -- if Giuliani hasn't closed them all down yet.
>  comic book shops (or is the audience too young?)
> 
> 
> 7. we need a name
> 
> We can't call it Looper's Delight
> 
> So we need a name.  Nothing has jumped out yet.
> 
> dt had an idea so dreadful I can't put it on paper
> (well, I don't remember the exact name is the truth,
> but it was about regurgitation...)
> 
> looplooplooplooploop is my best try so far.
> it's quite euphonious if you say it out loud.
> 
> 
> it's my best try because it shouldn't be funny
> and it also shouldn't be pretentious and all
> the other ideas I've had are both.
> 
> other ideas solicited.
> 
> 8. split the profits
> 
> We should split the take evenly after expenses.
> It could be that there will be more expenses
> than profits... better make a tight budget.
> 
> 
> 9. tape it all
> 
> I believe we should get a DAT tape of the whole thing.
> I always bring a DAT machine anyway hooked right to
> the output of my digital board... so we can get anything
> that's not going right to the house mix that way
> by just running a line to/through the board.
> 
> If we do get somewhere with this, we can knock out
> a limited edition CD of it, just for own amusement
> if nothing else.  (My personal goal this year is to
> release a lot of very short run CDs, 100 or 200 copies
> only -- you can get them done in the $5/each range --
> number them uniquely and try to sell them to collectors
> at a reasonable price...)
> 
> 
> 10. division of labour
> 
> We'll all do everything in some sense but I'll handle
> the logistics and make sure that nothing falls on the
> floor, dt will talk to the correct people we hope,
> and we can all wander around with fliers and posters.
> 
> 
> Appendix:  on the audience
> 
> I believe that our "natural" audience is a group of older males
> who already like things like progressive rock, space rock,
> "serious electronic music", "twentieth century music" (now
> what do we call THAT now we've left that century?) and that
> sort of thing.
> 
> I also believe we'll die in the water if we rely on these
> people to support our work, though we should certainly reach
> out to them.
> 
> I think we should pull out all the stops and try to get
> all those OTHER people, younger people, women, people
> who don't necessarily care about weird music.
> 
> If we can get them, us geeks will show up automatically
> anyway...
> 
> 
> Coda:  for your consideration.
> 
>  <http://domainsurfer.com/ssearch.cgi?dom=loop>
> 
> <http://domainsurfer.com/ssearch.cgi?dom=ny&se=Search+within+these+res
> ults&res=LOOP>
>  <http://domainsurfer.com/ssearch.cgi?dom=looploop>
> 
> 
> 
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