Re: Loopfest NYC update

["Jehn" <juno7@cfl.rr.com>]

 I believe that our "natural" audience is a group of older males
> who already like things like progressive rock, space rock,
> "serious electronic music", "twentieth century music" I think we should
pull out all the stops and try to get all those OTHER people, younger
people, women, people
> who don't necessarily care about weird music
>>Tom, with all due respect, I think you need to get out more. Please don't
make these kinds of assumptions about your current audience. I am not a 
gear
head..I use the means to the end of making music that can be apprecitated 
by
anyone. I heard "Frippertronics" at 21, and this 31y.o. female has been
creating and performing ever since. Anyone interested in creating sound
would be interested in this event as we all know, looping allows you to
sample ANYTHING and display it's inherent musical nature.
Again, don't make these kinds of assumptions. I was genuinely put off. 
Focus
your advertising on the SOUND..ambient, textural, ethereal, as well as
process.  Think of all of those in film school at NYU interested in sound
design..
Do you need information from the performers..press kit, etc, to help with
promotions?
Thanks,
Jehn
one of the OTHER people :)

----- Original Message -----
From: "Tom Ritchford" <tom@swirly.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Sunday, July 22, 2001 10:26 PM
Subject: Loopfest NYC update


> I had a nice long conversation with dt today (who very kindly
> called me back when I was less hung over... memo to self, don't
> forget to eat next time!)
>
> 1. diversity.
>
> We need to make sure that we have as much diversity in the show
> as possible so that we can showcase as a wide a range of looping
> as we can -- and so that we can attract as wide a range of
> audience as we can.
>
>
> 2. short sets.
>
> We're, sob, probably going to have to have fairly short sets
> because there are just so many people involved.  This will take
> some fine logistical planning, too... I know that I rehearse
> my setup and have all my cables color coded just to make
> setups easy.
>
>
> 3. get a proper space.
>
> No use fucking around with someone's garage in Brooklyn,
> let's bust ahead and try to get the best space possible.
>
>
> 4. get a draw to headline.
>
> Get someone who loops and also has an actual draw
> to head the bill.
>
>
> 5. get corporate sponsors.
>
> Even a little sponsorship would go a long way.
> Traditionally, sponsorship pays for advertising costs:
> so....
>
>
> 6. advertise effectively
>
> We need advertising and we don't want to spend
> tons of money.  We should pick targets that
> might be interested in loopy music, like:
>
>    universities (fliers and posters), esp. NYU which is right there.
>    music stores, rehearsal studios and places where musicians go.
>    head shops -- if Giuliani hasn't closed them all down yet.
>    comic book shops (or is the audience too young?)
>
>
> 7. we need a name
>
> We can't call it Looper's Delight
>
> So we need a name.  Nothing has jumped out yet.
>
> dt had an idea so dreadful I can't put it on paper
> (well, I don't remember the exact name is the truth,
> but it was about regurgitation...)
>
> looplooplooplooploop is my best try so far.
> it's quite euphonious if you say it out loud.
>
>
> it's my best try because it shouldn't be funny
> and it also shouldn't be pretentious and all
> the other ideas I've had are both.
>
> other ideas solicited.
>
> 8. split the profits
>
> We should split the take evenly after expenses.
> It could be that there will be more expenses
> than profits... better make a tight budget.
>
>
> 9. tape it all
>
> I believe we should get a DAT tape of the whole thing.
> I always bring a DAT machine anyway hooked right to
> the output of my digital board... so we can get anything
> that's not going right to the house mix that way
> by just running a line to/through the board.
>
> If we do get somewhere with this, we can knock out
> a limited edition CD of it, just for own amusement
> if nothing else.  (My personal goal this year is to
> release a lot of very short run CDs, 100 or 200 copies
> only -- you can get them done in the $5/each range --
> number them uniquely and try to sell them to collectors
> at a reasonable price...)
>
>
> 10. division of labour
>
> We'll all do everything in some sense but I'll handle
> the logistics and make sure that nothing falls on the
> floor, dt will talk to the correct people we hope,
> and we can all wander around with fliers and posters.
>
>
> Appendix:  on the audience
>
> I believe that our "natural" audience is a group of older males
> who already like things like progressive rock, space rock,
> "serious electronic music", "twentieth century music" (now
> what do we call THAT now we've left that century?) and that
> sort of thing.
>
> I also believe we'll die in the water if we rely on these
> people to support our work, though we should certainly reach
> out to them.
>
> I think we should pull out all the stops and try to get
> all those OTHER people, younger people, women, people
> who don't necessarily care about weird music.
>
> If we can get them, us geeks will show up automatically
> anyway...
>
>
> Coda:  for your consideration.
>
>    <http://domainsurfer.com/ssearch.cgi?dom=loop>
>
> <http://domainsurfer.com/ssearch.cgi?dom=ny&se=Search+within+these+res
> ults&res=LOOP>
>    <http://domainsurfer.com/ssearch.cgi?dom=looploop>
>
>
>
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