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Re: Looper development and production costs?

Hey Andy,
i've been trying to email you but the gibson server is disavowing any
knowledge of your existence--d'you think it's something you said?
----- Original Message -----
From: Andy Ewen <andy.ewen@trace-elliot.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Monday, October 15, 2001 4:19 AM
Subject: RE: Looper development and production costs?

> The simple reason for no advertising, at least in the last few years, is
> that we cannot legally sell these things in any country except the US
> and Switzerland until we have a CE-Approved version. Any expense
> advertising in Guitarist or similar, would be wasted at this time. There
> will be promotion and new endorsements and all the other marketing stuff
> that helps sell products. We have held-off on all official reviews of
> the Echoplex as well, so we don't annoy potential customers with the
> old, 'yes, it is a great product and you definitely need it, but sorry
> you can't buy one just yet'
> PS, if anyone wants a black Echoplex with cream artwork; no extra charge
> :))
> -----Original Message-----
> From: Mark Sottilaro [mailto:sine@zerocrossing.net]
> Sent: 13 October 2001 20:01
> To: Loopers-Delight@loopers-delight.com
> Subject: Re: Looper development and production costs?
> One thing that I don't think has been mentioned here is promotion.  I've
> NEVER seen and add featuring the EDP.  Ever.  Didn't even know about it
> until I bought a JamMan and subscribed to this list.  Never makes the
> cover of any catalogs I get.  Never heard of a product demo in any
> store.  The loopers' list is good, but is it visible to the entire music
> buying public?  Seems more or less invisible to the public, in my
> opinion.  No wonder it's not a staple of everyone's rack.
> Now Electrix is not doing much better, in my opinion.  They really need
> to buy some ad space.  Send reps out to the stores to do demos.  The
> usual.  I know that's money, but it takes it to make it.  Nice Repeater
> product placement with Torn as he's starting the new Bowie project.
> That should help get the word out.  Gibson needs to give a couple of
> EDPs to Fripp or Belew.  Someone big.  Even someone more visible like
> Radiohead would be great.  I know some people that went and bought KAOSS
> pads after seeing Radiohead perform with them.
> Also (I'm going to get it for this)  The EDP is ugly.  Repeater is ugly
> too, but in a good way, IMO.  It says, "Space 1999."  It says, "I've got
> a bunch of very state of the art high tech stuff going on in here."
> I've always felt the EDP looked a bit home made, kludgy.  Looks won't
> make a product, but they sure help.  When Korg started the Trinity line,
> the store I worked in got a LOT of attention.  They looked like
> something Captain Picard would play.  If Gibson cares about selling
> EDPs, they'd get an industrial designer to redesign the face plate.
> Graphic designer to redo the logo.  Do any of these things make the EDP
> a better product?  No, but extra sales would sure influence someone into
> throwing cash at an EDP 2 project.
> Mark Sottilaro
> On Saturday, October 13, 2001, at 02:15 AM, Andy Ewen wrote:
> > Nick, if you are serious about getting 4 EDPs, I can probably sort out
> a
> > very good discount. If it were only up to me, I'd send you 4 direct
> from
> > here in the UK, but I don't want to tread on any Gibson reps toes, so
> > they'd
> > better come from the warehouse in Elgin, Chicago.
> > Let me know and I'll have a word in the correct ears,
> > Andy.
> >
> > andy.ewen@ trace-elliot.com
> >
> > -----Original Message-----
> > From: nick douglas [mailto:nickd@mindspring.com]
> > Sent: 12 October 2001 06:20
> > To: Loopers-Delight@loopers-delight.com
> > Subject: Re: Looper development and production costs?
> >
> >
> > Matthias wrote:
> >> would that be acceptable?
> >
> > Simultaneous playback of several loops?  Of different lengths?  In
> > Stereo?
> > Near the current price?  HUGE tracts of ... RAM?
> >
> > More than acceptable, that is wonderful!  Heavenly!  I've wanted four
> > EDPs
> > forever (two stereo pairs), but it's too much money. :(  I'm ecstatic
> to
> > hear that the software is (largely) portable to new processors and
> > readily
> > adaptable for multi-loop simultaneous stereo.  Could it overdub into
> two
> > stereo loops of different length at once?  If so, one EDP could
> > sometimes do
> > the jobs of four (or Fripp's four TC2290s)!
> >
> > A steep discount on pairs of EDPs could prompt me not to wait.  Buy
> one
> > at
> > the dealer's normal price, get the next one (or two or three?) at 50%
> > off
> > should do it.  The more i hear about the Repeater, the more i lust for
> > multiple EDPs.
> >
> > my $0.02
> > -nick
> >