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Re: Looper development and production costs?
I would like to propose a theory of mine:
"The aesthetic of a tool or instrument greatly determines the way a user
will interact with it"
The dictionary defines aesthetic this way:
aesthetic adj :1. relating to the philosophical principles of aesthetics
sensitive to or appreciative of art or beauty 3. pleasing in appearance
But I like to constantly remind myself that aesthetic is the antonym to
anesthetic or lack of feeling. Therefore, I define aesthetic in the
on how something affects your senses - ALL your senses. Something can be
aesthetically pleasing, or bland, or smelly, or dissonant, or disturbing.
Nobody on this list can tell me that they are not affected by what their
senses tell them about the world around them. You cannot tell me that you
will play the same on a pristine perfect steinway concert grand as opposed
to a baldwin upright. That is because the steinway grand has an
effect on your senses, it feels smooth to play, it looks extremely
putting your hand on the wood gives you a cool, smooth feeling, and best
all it pleases your ears because it sounds so good. It is likely that you
will play very well on it, but it is also likely that your playing will be
more reserved and less risky. You might not think to reach inside and
the strings for effect the way you might on a baldwin upright missing its
cover in your living room.
what am I getting at: I'm not sure, but I know that the EDP has a very
functional, simple, and "down-to-business" aesthetic. This has affected
how I use the instrument. It is not a toy, it is a professional quality
looping tool, that isn't fooling around. Other machines that most would
call aesthetically pleasing look like toys in comparison. The EDP
clearly broadcasts a signal which deters people who just want to fool
with "laying down a loop and endlessly noodling."
Now is it good business practice to limit your sales to a select group of
die-hards? No. If what you want to do is make money, you have to fool
customers into buying your widget. Then ideally to make more money you
to keep fooling them into being happy once they've bought your widget, so
they tell their friends to buy your widget. the single best way to fool
consumers in America is to make it look and feel better than your
competitors. The common consumer in america has NO IDEA what is inside
any of the widgets they own, they have to judge everything on what their
senses tell them. In fact most common consumers aren't really even in
with their own senses, they need to be told what to like by the mass media
(but that's a whole other story).
If you want to make a quality product whose few owners are incredibly
with their purchase, you have to do what you have to do. Often this
include bending over backwards for pleasing aesthetic design - and none of
US care, in fact its kind of endearing...
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