Re: Looper development and production costs?

[Travis Hartnett <tiktok@sprintmail.com>]

>Is it my imagination, or do a lot of you like the fact that you found a 
>secret
>little toy, that not many other kids have?  Hmmmm?  Secret weapon?  This 
>all
>started when EDP owners were asking for new features (stereo, expandable
>memory), and Kim basically said, "It's not a big money maker the way it 
>is, why
>would they fund a second version."  So I said, one of the ways to make the
>current model sell better was to update it's look and get some product
>endorsment.  

Yes, that is your imagination.  I wish ten times as many people bought 
them,
since it'd encourage more frequent software revisions, might drive the 
price
down, and could lead to a new hardware platform.  There might also be some
interesting music that comes out of too.
Changing the looks on a piece of already existing rack gear probably isn't
going to have much effect on sales.

>That's all.  The Echoplex Digital Pro is a great product, I'm
>talking about marketing here.  Bringing it into the mainstream.  I think 
>the
>public is finally ready.

You're not going to bring a functional tool "into the mainstream" by
changing the faceplate.  Most musicians don't have a need for an EDP.

>So far, every friend I have that DJs has bought a Repeater after seeing 
>mine.
>(the beat detect works amazingly well, I've found)  I predict a fusion 
>between
>musicians and DJs in live situations, and it's boxes like the EDP and 
>Repeater
>that will make that happen.

I'd say that DJs are musicians.  Fusion between DJs and other musicians in 
a
live context has been going on for years.  And the functional differences
between the EDP and the Repeater are what's going to determine if someone
drops $600+ for the box.  And while I wish Electrix the best, the tortuous
path to market for the Repeater suggests that they found the water a little
deeper than anticipated.

TH