Re: Fripp and the Electro-Harmonix delay

[Milo <milo.vuc@gmail.com>]

What an absolute marketing failure on behalf of Electro Harmonix. For
the basic wholesale cost of just one 16-second delay unit, they lost
the long term and v-e-r-y expensive opportunity to promote their
technology and products to all the future customers who see Mr.
Fripp's gear setup photos online and base a part of their purchasing
decisions on a well known professional's choices. It is not like
Robert Fripp called them out of the blue and asked for a free pedal.
They used his name without asking. Ethics 101...

On 12/11/09, Sjaak Overgaauw <tcplugin@gmail.com> wrote:
> Found this in an article about Fripp :)
>
> Q: "And now you you've replaced the tape-loop system with the
> Electro-Harmonix box"
> A: No! With 208 guitarists. Regarding the Electro-Harmonix, we read
> this advert for the Electro-Harmonix 16-second digital delay with this
> phrase in it, and the quote is "A Fripp in the box." So we got in the
> touch with them and said, you know, Fripp would like one for nothing.
> And they said no. So I bought one. You can't get them anymore."
>
> --
> Sjaak Overgaauw
> http://premonitionfactory.com/
> http://livelooping.be/
> http://euroloopfest.com/
>
>