Re: Fripp and the Electro-Harmonix delay

[stanitarium@earthlink.net]

hi-i've been dealing w/ EH since the 70s and at the time 'marketing' was 
not a word they had ever heard of.
MikeMathews is a maverick and phone calls to those guys back then were 
like cheech&chong routines...Dave?...Dave?...Dave?...Daves not 
here...Dave?...
guys would hang up while speaking w/ you or leave you on hold while the 
phone was still live and you could hear them coughing and hacking and 
toking away in the background...
products(graphic fuzz, poly flange) would show up in their boxes w/ the 
power wire hanging out the back-not connected to anything. buying stuff 
from them then was a gamble in every sense. and they got horrible reviews 
from the sound guys-probably for that reason i bought their stuff like 
crazy back then-still have that fripp ad that was in guitar player back 
then >frippin a box< and still have my 16sec ddl forever.
s



>From: Milo 
>
>What an absolute marketing failure on behalf of Electro Harmonix. For
>the basic wholesale cost of just one 16-second delay unit, they lost
>the long term and v-e-r-y expensive opportunity to promote their
>technology and products to all the future customers who see Mr.
>Fripp's gear setup photos online and base a part of their purchasing
>decisions on a well known professional's choices. It is not like
>Robert Fripp called them out of the blue and asked for a free pedal.
>They used his name without asking. Ethics 101...
>
>On 12/11/09, Sjaak Overgaauw <tcplugin@gmail.com> wrote:
>> Found this in an article about Fripp :)
>>
>> Q: "And now you you've replaced the tape-loop system with the
>> Electro-Harmonix box"
>> A: No! With 208 guitarists. Regarding the Electro-Harmonix, we read
>> this advert for the Electro-Harmonix 16-second digital delay with this
>> phrase in it, and the quote is "A Fripp in the box." So we got in the
>> touch with them and said, you know, Fripp would like one for nothing.
>> And they said no. So I bought one. You can't get them anymore."
>>
>> --
>> Sjaak Overgaauw
>> http://premonitionfactory.com/
>> http://livelooping.be/
>> http://euroloopfest.com/
>>
>>
>