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At 11:10 AM 12/12/97, Michael P. Hughes, Ph.D. wrote: >>Who is going to check the credit status and invoice and collect from >every >>single consumer that calls up to order direct? What will shipping costs >be >if >every unit is sold and shipped to an individual? Who will >repair/service the >units? > >Well, Musician's Friend manage it, and make a profit into the bargain... >...remove the middleman, take out that profit margin, help starving >musicians... ;) well, Musician's Friend is a middle man, right? Besides, I never thought their prices were that great, so their profit margin must be larger? or did you mean Carvin? >>Guitar Center and their fellow retail establishments are exactly the >right >>places to mass market the Vortex (or Boomerang, or Echoplex, or >whatever...) >because that's where guitar players go to buy gear. > >OK, in the US I guess. Fair enough, point taken. You don't have Guitar Center there, yet? You poor guy. ;-) >I suppose I feel it's strange because the European fairs, principally >Frankfurt but with smaller ones in the UK and I presume other countries, >have public days. One thing this allows is for the public to try kit which >is pretty obscure, and unlikely to appear in your next-door store. Like >custom manufacturers - f.e. allowing people to try a Klein without >spending >$2000!!! At the public days in Frankfurt, I'm relatively sure that Lorenzo doesn't let many people touch the Kleins. It really is a madhouse. >Kim: >>That's what marketing campaigns in magazines and in store clinics and >>displays are for. > >Sigh... store clinics with famous people. I've heard about them... >Here it's The Marshall Roadshow - with Phil Hilbourne! Who? Exactly. What? you can't get Oasis to stop by? >>At a tradeshow it's like this: An important dealer comes >>up. He's busy, got a lot to do that day, you spend 5-10 minutes >discussing >>the products in the booth with him. He knods, says, "I'll buy 50 of >those, >>100 of those, let's do the order now." Papers signed, he's gone. > >Is this really not possible over the phone? If they spend so little time >with the gear and can't touch it anyway, why bother getting them together? It's the free liquor and big parties with famous people. You get a lot more sales that way, and its not the same over the phone. kim ________________________________________________________ Kim Flint 408-752-9284 Mpact System Engineering kflint@chromatic.com Chromatic Research http://www.chromatic.com