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Geez, and all the Steinie advertisements were nearly enticing me to buy one of those transtrem guitars. Now I have second thoughts (especially since I found a handmade in the u.s.a. kinda guitar thingie before I was able to get to my local Steinie dealer). I see a lot of these guitar monopolies want to get into technology, but the persistent layoffs and lack of advertising smarts bothers me. I saw perhaps one ad for the echoplex since it was introduced and they really could have pushed it. On the other hand, you see tons of ads for the dod/digitech stuff and they don't have anything remotely similar.