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>it always comes from somebody who's never actually done such a project. Well, I have done such projects. Check my resume. http://TomRitchford.com. >>That's a really good designer and a lot of time and that's only >>$5000. That might get you one MONTH of a decent software >>engineer and no QA person at all. > >and > >>If two programmers and two engineers worked on the unit for two years >>and cost $60,000 each a year (including FICA, benefits and all -- this >>is below market rates) then the whole thing cost 2*2*2*$60,000 >>or $480,000 which means that each of these dozen features cost >>$40,000 to make. > >uh, what decade are you talking about? You have to go to the third >world to find good embedded real-time software engineers or good dsp >engineers or good hardware engineers who work that cheap. Maybe you >can get somebody who writes windows apps or java script for that >price, but the salary paid for specialized skills and experience you >need for developing something like the EDP are at least double that. >Where I live it's even higher. for good contractors, you're talking >$150 - $300/hour. Yes, of course, I write computer code myself. I deliberately chose low-ball numbers to be unfair to my own argument... so that I'd get a number you couldn't possibly dispute as being too high. If I used realistic numbers, you'd get something like 1 feature == $100,000. and then my argument would go: "by that measure, you should be willing to spend $100,000 on design". I imagine that result would have been even less attractive to you. >>The EDP had to have SOME sort of front panel design made up >>and something was printed on it. That had to cost you something. > >no, not really. I did it myself because I believed design was >important, much as you and Mark have been saying, and other people >didn't. Mostly I did it in my spare time, but I didn't get paid much >anyway in those days so it probably wouldn't have made a difference. I didn't mean that you paid for the design, I mean that it costs you to put ANY sort of design printed on a case. My guess was $2 a case. For another $2 you could have had, say, a second color. >in fact, that has been my plan for a long time. I love deceptive >marketing and sales tricks. Probably all we need to add is a pointy >read bubble with "New and Improved!" in the middle. Or maybe the >Digital Pro Plus XL? You don't have to be dishonest about it to want to publicize the fact that you have a dramatic new rev to the operating system which you've put a lot of work into! /t http://whatGoes.com ................ extreme NY calendar. http://ax.to/fortune ......... a new fortune every minute. http://clikTrik.com .................. Many, many photos.