Re: loop device endorsement - was Santanas looping bassist

["David" <vze2ncsr@verizon.net>]

Yeah - Gibson, could do more to bring the EDP to higher visibility, but 
then
that would only mean one thing, right?  More e-mail coming across
Loopers'-Delight...

:-)

David


----- Original Message -----
From: <Hedewa7@aol.com>
To: <Loopers-Delight@loopers-delight.com>
Sent: Thursday, August 22, 2002 12:43 PM
Subject: loop device endorsement - was Santanas looping bassist


> matthias, you said something about product endorsements being old-school 
>&
> boring, or something much like that.....
>
> personally, i think that endorsements can be very useful & more than a
little
> practical, when:
> 1) they reflect real useage,
> 2) the market niche is well-defined, and
> 3) they are pursued w/some long-range plan w/educational depth, 
>especially
> and most specifically in regards to 'hidden' instruments..... such as the
edp.
> (this is certainly the repeat of a discussion that i began having w/both
kim
> and the then-not-ready-for-committment-folks-at-gibson, when the edp was
> first released, after the failure of lexicon higher-up execs to stick w/a
> long-range plan for marketing the jamman).
>
> with a hidden *player's* instrument like the edp ---(ie, the instrument 
>is
> being used intensively, but the audience can't *see* either it or the
> player's direct interaction with it ---eg, benny reitveld at the santana
> performance --- unlike a les paul/a dw drumkit/or even a waldorf synth
> etc)--- it seems that such endorsements might even be necessary;
> my strongest suggestion, those years ago and *still*, would be to follow
up
> the endorsement w/a series of **regular** looping clinic-tours sponsored
by
> the manufacturer, w/instructional videos (or whatever) made available for
> sale (but, free-of-charge to salesfolk at the retail level), also by the
> manufacturer.
>
> of course, in my own case, gibson dropped the planning-ball many, many
moons
> ago;
> though:
> i made myself available, for whatever that might have been worth ---(not
very
> much to them, obviously, i guess!)--- ..... and left the door wide open,
> w/absolutely no response from any business-planning folk at
> gibson/trace/gibson.
> that little bit off my hairy chest:
> i'm sooooo very glad to see that andré/kim/etc have (rightfully, as andré
is
> such a rocking edp-badass) begun a new forward-thrust, on their own
> initiative.
>
> so, regarding looping-devices, i guess i'd opine that some truthful
> endorsements might be --- at least, eventually--- more than a bit 
>valuable
to
> a manufacturer interested in (and capable of actuating) longer-range
planning.
> if the manufacturers want people to buy the product, but folks
> a) don't have an idea of what-it-is, and
> b) are clueless as to how they might use it, themselves, well.....
>
> the word must go out, somehow --- i guess that's what LD is for, eh? ---
and
> i'm led to speculate that the manufacturers, themselves, tend to lose
deeply
> via their lack of marketing commitment/planning vis-a-vis looping
instruments.
>
>
>
> just ruminating.....
> best,
> dt / splattercell
>
>