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RE: Need for EDP Marketing & Weird Pedal alert

Once you tell them how much it costs, most of them realized where it was hiding: out of their price range. The ones who can afford it and want/need the features will buy an EDP and/or sell their RP-20.

Marketing is only "needed" if you're having trouble selling your product. Gibson isn't--the big question is whether they're willing or able to step up EDP production. Given the small size of the EDP market (even at ten times the current supply), I suspect that after all this time the answer is "no". The EDP is a very, very, very small part of the Gibson empire. I'll bet they make significantly more off of t-shirts than they do EDP's, so there's really no fire under anyone's ass to ramp up the EDP sales, much to the detriment of Aurisis' planned rare-car collection fund.

The EH-16 appeals to a different, yet related, market than the EDP or the JamMan. There's cross-over, but they're really two different things. Not everyone who has a Marshall wants a Fender, and vice versa.


On Feb 15, 2004, at 2:49 PM, Loopers-Delight-d-request@loopers-delight.com wrote:

Subject: RE: Need for EDP Marketing & Weird Pedal alert

It is funny how many people will walk up to me while I am playing and
mention that they have a Boss Loop Station, and didn't know anything about
the DL-4 or Boomerang, much less an EDP. When I tell them what an EDP is and
can do, they say 'wow, where was it when I was looking for it?'. Roland has
the $$ to advertise and get the Loop Station into small music stores. But
then again, throw a tube in the EDP, cover it in tweed and advertise in
Vintage Guitar and you might sell a million. Even if the tube isn't
connected to anything.