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...and as all coffee shop addicts know, sbux is a cookie cutter chain. They offer one thing well. The mom and pop offer unique environments. No chain can touch that.
That can easily be overcome if the local coffee shop gives a damn. That
sounds more like an excuse on the local coffee shop's part.
Seattle is SATURATED with chain coffee shops (Starbucks, Tully's, Seattle's
Best, etc) but the independents seem to have no problem. While a shop like
Coffee Messiah treats Starbucks as inherently evil as part of their
marketing angle, they seem to have no problem with making a buck selling
coffee because they are passionate about their coffee.
Passion sells in anything you do. You all should know this as musicians. If
you are a mom and pop coffee shop you do have to be passionate about it. If
you are, even in the event of a tie between Starbucks and the mom and pop,
most customers will spend the money in their hometown store.
DM
-----Original Message-----
Sent: Friday, August 06, 2004 11:38 AM
Subject: Re: Off Topic? I'll give you Off Topic!!
At 2:24 AM -0700 8/6/04, Gary Lehmann wrote:
>Why is Starbucks evil? Or rather, how?
For me the main thing is their predatory business practice of opening
stores in the immediate vicinity of established neighborhood coffee
shops. They'll even saturate a neighborhood with stores to the point
where each one has reduced profitability, but the company itself
still see snet profit.. This can have the effect of "starving out"
the local cafes, leaving Starbuck's with all the customers.
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______________________________________________________________
Richard Zvonar, PhD
(818) 788-2202
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