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Quoting Charles Zwicky <cazwicky@earthlink.net>: > The reality is that humans like 'loud'. Reality has many facets. In my experience that spans over 35 years of paid (professional) music-making, the first thing people will complain about is music that is too loud for their liking. > Back in the day Jensen sold more car speakers than anyone because they > were 'louder' on the display wall than the other options. I worked at an electronic retail store during the Jenson days. Jenson speakers had a good reputation and people generally asked for them by name without even listening to the store display. I don't recall ever getting a return on a Jenson product. > Loudness is only the scapegoat du jour... past 'culprits' have included > EQ, effects, distortion, transistors, digital recording, EMGs, MP3s, > "the internets", saddam, osama, etc... I think it is an important topic du jour. Excessive SPL can cause permanent damage to one's hearing. Excessive SPL is not a new issue, of course -- however the hardware compressors of old weren't like the software multi-band compressors with virtually unlimited compression in every frequency band.