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I think part of what's happening is ,the world is so noisy,and getting noisier all the time,that people tend to screen out much or most of the audio (and other bandwidths for that matter) in their perceptual fields,most of the time. A number times I've seen emergency vehicles w/ sirens blaring ,stuck in traffic,being ignored .And not just in cities. So advertising ,and I consider pop music advertising, gets louder more in your face harder to ignore. another thing that happens ,I think people still need audio stimulation to counterbalance all the stimulus screening of daliy life,so they tend to take it in concentrated doses in forms that are identified as hedonistic.. Marshall McLuhan said that each generation grow's up in an environment formed,and informed by newer technologies than their parents grew uo with.SO the frequencies and dynamics are different,experientially it's a different world.Each generations's music/dance /fashion is a tool for it to learn how to move in this new world ,o learn it's rhythms and dynamics. _________________________________________________________________ Want a degree but can't afford to quit? Top school degrees online - in as fast as 1 year http://forms.nextag.com/goto.jsp?url=/serv/main/buyer/education.jsp?doSearch=n&tm=y&search=education_text_links_88_h288c&s=4079&p=5116