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Looper's Delight
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Michael, I think you're taking the wrong view on this. You shouldn't give a damn "what people think" weather you or someone else has written the biography. The only thing that matters is who you are addressing with the text! If you want to use the web site to "show off" your personal artistic expression it may be fine to use "I am" and let the web site be a part of your "artistic outlet in the public domain". But if your intention is to provide the web site as a helpful resource for journalists, event promoters and general music business players you should definitely use the third person perspective. I have been working for a couple of years as a full time artist under major label contract pressure and have never seen a press release written from the first person perspective. But a writer can bring in certain quotes of the artist where he/she may explicitly say something. After I quit the commercial scene I was working for a while as a freelance writer for record labels and publishing companies. I wrote each biography in three different versions; (1) one very short that targets busy journalists that might even want to copy and paste the text into their magazine, (2) one longer text that gives a little more artistically relevant background and (3) one very long text that spells it all out in details. This long version are for journalists that may want to do homework before doing a redio or tv interview. On a web site one take could be to use the short version on the web page and provide a link to the other two versions. Go to www.allmusic.com and check out the biographies, they are well written with different levels of stylistic approach and tempo. And, as said: the key is to visualize and understand the reader of target. Greetings from Sweden Per Boysen www.boysen.se (Swedish) www.looproom.com (international) http://tinyurl.com/fauvm (podcast) http://tinyurl.com/2kek7h (CC donationware music releases)