Just an idea, if getting an audience is the goal, how about concerts/festivals based around a theme, for example the "Christmas Looping Extravaganza". Performers would then be required to perform Christmas-themed music, something which has the possibility to draw in a crowd. Then it is up to the performance to hold the crowds interest. There is nothing I like more than mangling Jingle Bells with a 20 minute noise wash -- tastefully done, of course ;)
Themes could be shortened to "Christmas Concert"; "Spring Celebration", "WinterFest", "Halloween Scary Music Blowout" (this one would probably be the easiest to play at for most LDers), etc.....no need to specify looping in the headline, as most people have no idea what that is anyway. In the US at least, the term "One Man Band" would be more understandable by the general public.
