Re: Looper development and production costs?

[rich <rich@nuvisionsca.com>]

Well, you have a point.  But how much flashy design can you put into 
a 1U rack space unit that's going to garner more sales from the 
target market that buys from the gut reaction of "oooh, that LOOKS 
cool"?

My opinion is that HIGH END gear is aimed at a different target 
market that concentrates on playability and interfaces, and spending 
a bunch of hot air on how someone really SHOULD redesign their 
product look seems a bit silly when the product has a 10 year history 
already, and it's an expensive, complex tool that is going to be 
beyond the price ceiling/capacity of the aforementioned 'buy it 
because it's cool' target market.  We're not talking $200 plexiglass 
BC Rich guitars here, or POD imitations, or stomp boxes.  These are 
the kind of shit that people buy on impulse, as an effect of 
advertising or endorsment, or for a specific price point.  Often 
these are the same things being sold in the classifieds several 
months after their release, because someone doesn't think it's cool 
anymore and has to move on to the next widget.

The look and feel of a product has SO much to do with eventual sales. 
I'm not an idiot.  But finding out exactly HOW a product feels, and 
WHY a specified target market wants to buy your product takes a hell 
of a lot of thinking (and $$) on the front end.  My question was why 
we were wagging our tongues trying to do it to the EDP...

but you're free to do so.  you're also free to insult me with sarcasm 
included.

i'm outta this thread.

rich






>Oh, I got your sarcasm.  I just can't believe that someone educated 
>in the visual arts would believe that the look of a product has some 
>influence of how it's perceived by potential users.  If you have 
>paid for a degree in industrial design, graphic design or some other 
>field in the visual fine arts, I suggest you sue for your money back 
>plus punitive damages. [ ;^) added as sarcasm indicator ]
>
>Mark