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Re: Coming EH & Need for EDP Marketing
Yes, the EDP was favorably reviewed when it first came out...in 1995.
Some choice quotes: "an incredible practice tool, a great compositional
aid, an instant, stress-free mirror for your imagination, and a
potentially limitless source of fun..." Also, it was $1295 with the
foot controller and 16MB of memory, and v3.0 of the software. I
believe the Guitar Player review is in the LD archives.
Gibson has been able to sell as many of them of as they could make from
just about day one---NINE YEARS AGO. There were even a few full-page
color ads. It's already been successfully marketed: word-of-mouth
sells all they can make. It's never going to be a hugely popular
device because it's rackmounted, has lots of buttons and features,
requires MIDI to take advantage of the deeper features, costs a month's
rent, and makes no sound of its own.
TravisH
On Feb 15, 2004, at 2:49 PM,
Loopers-Delight-d-request@loopers-delight.com wrote:
> Questions:
>
> 1) Is there a marketing manager responsible for the EDP?
> 2) Has the EDP ever been reviewed in music press / instrument press?
> 3) Are their any promotions with retail outlets established?
>
> Damn, this should be such an easy tool to market, it is screaming with
> UNIQUE DIFFERENTIATORS. It takes is a systematic approach and some
> focused
> marketing energy.