RE: Need for EDP Marketing & Weird Pedal alert

[Travis Hartnett <tiktok@sprintmail.com>]

Once you tell them how much it costs, most of them realized where it was hiding: out of their price range.  The ones who can afford it and want/need the features will buy an EDP and/or sell their RP-20.  

Marketing is only "needed" if you're having trouble selling your product.  Gibson isn't--the big question is whether they're willing or able to step up EDP production.  Given the small size of the EDP market (even at ten times the current supply), I suspect that after all this time the answer is "no".  The EDP is a very, very, very small part of the Gibson empire.  I'll bet they make significantly more off of t-shirts than they do EDP's, so there's really no fire under anyone's ass to ramp up the EDP sales, much to the detriment of Aurisis' planned rare-car collection fund.

The EH-16 appeals to a different, yet related, market than the EDP or the JamMan.  There's cross-over, but they're really two different things.  Not everyone who has a Marshall wants a Fender, and vice versa.  

TravisH


On Feb 15, 2004, at 2:49 PM, Loopers-Delight-d-request@loopers-delight.com wrote:

> Subject: RE: Need for EDP Marketing & Weird Pedal alert
>
>
> It is funny how many people will walk up to me while I am playing and
> mention that they have a Boss Loop Station, and didn't know anything about
> the DL-4 or Boomerang, much less an EDP. When I tell them what an EDP is and
> can do, they say 'wow, where was it when I was looking for it?'. Roland has
> the $$ to advertise and get the Loop Station into small music stores. But
> then again, throw a tube in the EDP, cover it in tweed and advertise in
> Vintage Guitar and you might sell a million. Even if the tube isn't
> connected to anything.